Welcome to the Go Ninja Zine where we dissect all things digital and help you navigate the online world.
What is AI Marketing?
It’s no surprise that Artificial Intelligence (AI) is at the forefront in digital marketing. The latest statistics reveal that current AI technology can boost business productivity by up to 40%. Companies and their marketing teams are swiftly embracing artificially intelligent technologies to promote operational efficacy while improving customer experience. With these AI platforms, marketers have a more advanced understanding of their target audiences. The insights gathered through this process can be used to drive conversions.
The Metaverse - An Altered State of Digital Marketing
Even though the notion of a metaverse may still seem bizarre, more and more brands are identifying the possibilities that the metaverse presents. This being the opportunity to connect with audiences in ways that were never before possible, and could potentially offer exciting new and notable brand experiences.
7 TikTok Marketing Tips
With 1 billion active users worldwide it is no wonder that using this platform as a digital marketing tool is vital in reaching a vast audience of potential consumers. Just about anyone can create awesome videos on TikTok and effectively use it to market products or services. All you need to do is take the time to understand the performance of your videos and measure their reach and impact over time. By doing this you can build a data-driven content strategy and create videos that are mind-blowing. Analytics are important as they help you ascertain when your audience is most active, who is engaging with your content, and which videos are the most appealing. Here are a few tips to consider when developing a strategy for your content.
7 Email Marketing Strategy Tips
At Go Ninja we know it can be challenging to find the best content formula for your email marketing strategy, especially if it is not in your area of expertise. We understand the email marketing funnel and are focused on exceeding customer needs. Let us help you grow your email list by refining your consumer identity and creating amazing content.
How to Design a Website Like a Digital Ninja
Websites are one of the most important assets of a business. Having a credible, professional and engaging online presence requires work and patience. There are literally millions of websites out there, so you might be wondering where to start. Having done the research to answer this question our team at Go Ninja has come to realise that good websites literally require users to think less. They achieve this by understanding and meeting their users’ needs in a clear, easy and functional way.
7 Types of Digital Marketing And How These Can Evolve Your Strategy
Digital marketing can be broadly segmented into 7 main categories these include: Search Engine Optimisation, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and Affiliate Marketing. In the past decade, digital marketing has become an important component in a company's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.
Highlights - The Digital Marketing Landscape in 2022
At Go Ninja we believe in keeping abreast of the digital marketing landscape and how this affects the consumer market. There is an ever existing need to find unique strategies in which to appeal to the consumer. Certain proven strategies like the importance of SEO or mobile optimisation still features in 2022 as effective marketing strategies. The following will highlight certain trends that will shape the marketing landscape in 2022.
New Client Announcement: Clairvaux Estate Appoints Go Ninja
We are proud to announce that Clairvaux Estate has appointed Go Ninja to create a dazzling website to showcase this beautiful property as a getaway destination. Clairvaux Estate is nestled in the Cape Winelands, situated in the picturesque town of Robertson in the Western Cape.
New Client Announcement: Ntozinhle Lifestyle Appoints Go Ninja
We are proud to announce that Ntozinhle Lifestyle is now a part of the Go Ninja family. We have been appointed, as a creative agency to drive the brand’s online presence. Ntonzinhle Lifestyle is an African inspired fashion, accessories and homeware brand. The lifestyle brand approached us, in need of a fresh, updated website, which functions as an e-commerce site expanding their reach online.
Social Media Stats in South Africa and the Importance of Social Media Ads
Social Media statistics in South Africa reveal that it is powerful way for consumers to discover new brands. In this article we crunch the numbers and give advice on social media marketing and why it can be an effective tool to promote your business.