7 TikTok Marketing Tips
With 1 billion active users worldwide it is no wonder that using this platform as a digital marketing tool is vital in reaching a vast audience of potential consumers. Just about anyone can create awesome videos on TikTok and effectively use it to market products or services. All you need to do is take the time to understand the performance of your videos and measure their reach and impact over time. By doing this you can build a data-driven content strategy and create videos that are mind-blowing. Analytics are important as they help you ascertain when your audience is most active, who is engaging with your content, and which videos are the most appealing. Here are a few tips to consider when developing a strategy for your content.
Brand Story
The uniqueness of your brand or your USP is your special offering to the TikTok community. As digital ninjas’ we’ve observed and studied this platform and we suggest making trendy content which leans toward the comical side. However, to express the values of your brand it is also necessary to make authentic, meaningful content. So in the way of the ninja, tell the story of who and what your brand is and how it fits into this world, people will be attracted to your brand when they sense that aura of authenticity.
Video Format
It is important to consider the format of your videos and is a vital first step in any type of content strategy. At Go Ninja we recommend posting vertical videos, these seem to perform best. It is also suggested that your video be between 7-15 seconds. We’ve found that your best bet would be to hover around 15 seconds because that’s just enough time to hook a viewer and keep their attention.
It is important to put some effort into writing a great caption, it adds context and helps your audience understand the visual. An awesome caption can be just as captivating as the content of a video.
Another great way to make your content seen is to use creative effects and video editing apps that will bring your videos to life.
Identify Trends
To become a successful TikTok content creator it is important to be able to identify trends. You will need to pin point and observe successful TikTokers because they are setting the trends. Then you will need to adapt your content strategy accordingly.
To become a TikTok ninja you will have to be aware of trends as they happen. So if you’re serious about making trendy videos on TikTok, you’ll need to do some research every day. You may need to spend a lot of hours on TikTok until you’re able to identify upcoming trends, but it’ll be worth. As soon as you spot a new trend, start creating awesome content.
Post Often
The old adage less is more does not apply when posting content on TikTok. You will need to post regularly, perhaps a few times a week as you ease yourself into creating the content but you should aim toward posting on a daily basis. Moreover, don’t forget that your content must be of the highest quality.
Connect With the Right Audience
It is quite hard to fathom that this platform has so many users but that means there’s a great opportunity for those of us marketing products and services. The opportunity of making videos that will appeal to your niche market is huge.
It is a ninja’s dream to have a billion followers for their clients but more realistically you’ll need to find that niche point because you can’t possibly be making TikTok’s that everyone will like. You probably have a category or two that your content best fits into.
For example, if you make TikToks about your ceramic designs, that’s a niche! Finding and owning your niche will help you connect with the right audience
Collaborate with Brands
Collaborating with other brands is an awesome way to get your brand out there. A collaboration is when a brand and a content creator team-up. The brand wants to advertise their product so they use popular content creators to do so. If you’ve ever seen an influencer using or talking about a specific product in one of their TikToks, it was most likely a paid brand collaboration.
Use Analytics
The TikTok Analytics tool is an in-app feature that allows you to measure your video viewers, followers, and other important data that influence how popular your profile is. Rather than focusing on a single metric, consider taking note of high-level trends in your analytics and how audiences are engaging with your videos. Keep in mind that capturing your viewers’ attention early and maintaining it throughout makes for watchable, shareable videos.
Final Words
In the world of social media marketing it’s important to create engaging and creative content that authentically represents your brand. At Go Ninja we are passionate about helping businesses leverage themselves within the online space and guiding them on their way to marketing success. TikTok is one of the most popular platforms at the moment will hordes of subscribers, this allows for a space for your business to gain traction and convert sales. Contact a ninja today and we’ll journey with you, through the endless possibilities of success.
