Welcome to the Go Ninja Zine where we dissect all things digital and help you navigate the online world.
What is AI Marketing?
It’s no surprise that Artificial Intelligence (AI) is at the forefront in digital marketing. The latest statistics reveal that current AI technology can boost business productivity by up to 40%. Companies and their marketing teams are swiftly embracing artificially intelligent technologies to promote operational efficacy while improving customer experience. With these AI platforms, marketers have a more advanced understanding of their target audiences. The insights gathered through this process can be used to drive conversions.
7 Types of Digital Marketing And How These Can Evolve Your Strategy
Digital marketing can be broadly segmented into 7 main categories these include: Search Engine Optimisation, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and Affiliate Marketing. In the past decade, digital marketing has become an important component in a company's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.