What is AI Marketing?

It’s no surprise that Artificial Intelligence (AI) is at the forefront in digital marketing. The latest statistics reveal that current AI technology can boost business productivity by up to 40%. Companies and their marketing teams are swiftly embracing artificially intelligent technologies to promote operational efficacy while improving customer experience. With these AI platforms, marketers have a more advanced understanding of their target audiences. The insights gathered through this process can be used to drive conversions.