7 Types of Digital Marketing And How These Can Evolve Your Strategy

Digital marketing can be broadly segmented into 7 main categories these include: Search Engine Optimisation, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and Affiliate Marketing. In the past decade, digital marketing has become an important component in a company's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.