Zulu Nyala: A Digital Transformation for Luxury Lodges and Events
Enhancing online visibility and user experience to attract more guests and event bookings.
Turning visitors into guests for Zulu Nyala
The Challenge
Building a modern website that improves user navigation, enhances SEO rankings, and clearly showcases Zulu Nyala’s accommodation, activities, and events offerings.
Our Solution
A user-friendly website with optimised SEO, custom pages for weddings and events, and automated email marketing to engage new leads and increase bookings.
Results That Matter
Ranking on the first page of Google, a 100% increase in website traffic, and dozens of new booking enquiries for weddings and accommodation.
In April 2024, Zulu Nyala Group tasked us with creating a new website to showcase its lodges, accommodations, and growing events business. Our focus was on building an enhanced user experience (UX) that made navigation easy and intuitive. We optimised the site’s structure to make it easier for potential guests to explore accommodation options, facilities, and off-site excursions. Additionally, custom pages were designed to highlight Zulu Nyala's new focus on conferences and events such as weddings, each with tailored booking enquiry forms.
To boost their online presence, we implemented a strong SEO strategy, which quickly yielded results—within two months, Zulu Nyala’s website began ranking on the first page of Google searches. Website traffic increased by 100% over the first three months, bringing in 22,000 new visitors, with 15,000 coming from organic search alone. Our advertising campaigns have successfully generated high-quality leads for weddings, while the campaigns targeting the domestic market have resulted in dozens of accommodation booking enquiries.
