Build an online store for free
Facebook Shops makes it easy for businesses to setup a single online store that customers will be able to access via Facebook and Instagram. Creating the store is free and the company promises that the setup will be simple empowering millions of small businesses to create their own. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
Customers can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order.